Inroduction:
Glow Young Skin Clinic, a skincare clinic based in Thrissur, Kerala, has teamed up with Adsparksocial to increase its social media presence and attract more customers. Facing tough competition in the skin care industry, Glow Young sought to increase its social media following and gain more choice through its online platforms.
Challenge:
When Glow Young approached AdSparkSocial, they had about 8,000 followers on their social media channels. Despite offering high-quality skin care services, they have struggled to stand out in a crowded digital landscape. Their main challenge was to expand their online presence, convert fans into customers, and ultimately increase appointment bookings through social media strategies
Strategy:
Adsparksocial developed a comprehensive social media strategy tailored to Glow Young’s unique goals and target audience. The methodology included:
- Content optimization: Adsparksocial redesigned Glow Young’s social media content, ensuring it was visually appealing, informative and aligned with the hospital’s brand identity
- Audience engagement: Adsparksocial has implemented strategies to increase audience engagement, such as interactive content, contests and promotional campaigns
- Follower growth campaign: Adsparksocial has launched a targeted follower growth campaign to attract new followers interested in skin care and beauty services.
- Appointment booking promotions: Adsparksocial created strong call-to-action posts and promotional offers to encourage followers to book appointments directly through social media channels
Implementation:
Adsparksocial used a combination of organic strategies and paid advertising campaigns to accurately and successfully execute a social media strategy. They regularly reviewed the performance of each post, adjusted strategies based on research and insights, and optimized content for maximum engagement.
Results:
The collaboration between Glow Young Skin Clinic and Adsparksocial yielded amazing results:
- Follower numbers increased: In six months of working with Adsparksocial, Glow Young’s social media followers increased from 8,000 to 20,000 on platforms such as Instagram
- Increased engagement: The revamped content strategy significantly increased audience engagement, with likes, comments and shares on posts more than doubled in the same period
- Increased appointment bookings: By directly promoting appointments through social media channels, Glow Young saw an incredible increase in online bookings, giving customers a appointments and income increased dramatically
- Brand recognition: The increased social media presence of Glow Young has contributed to the hospital’s brand recognition and helped establish them as a trusted authority in the skincare industry
Conclusion:
Through the right strategy with Adsparksocial, Glow Young Skin Clinic achieved incredible success in expanding their social media following, increasing engagement and driving referrals high and the partnership not only increased the clinic’s online visibility but also contributed to their overall business growth and success in a competitive skin care market .
